Video Marketing For Dummies by Kevin Daum & Bettina Hein & Matt Scott & Andreas Goeldi

Author:Kevin Daum & Bettina Hein & Matt Scott & Andreas Goeldi [Daum, Kevin]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2012-04-10T14:00:00+00:00

The length of each shot

The amount of time you need to realistically set up, shoot several takes, and break down the set

Shooting usually takes longer (often, much longer) than most people anticipate. The technical setup can be complex, and actors may need a few takes to nail their performances. If you’re working with non-actors, you may want to add an extra 30 to 60 minutes to their scenes, just in case it takes longer to get the performance you need.

These guidelines can help streamline the shoot:

Spend no more than five minutes setting up a shot. A five-minute limit keeps the setup process lean and mean. You should have enough time to adjust the lights and position the camera. Obviously, some shots require more time than others, but when you’re working on a deadline, time magically passes faster than normal.

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